What We Think Works
What the Research Shows

$60USD

spent on average per client gift

$85USD

spent on average per employee gift

3X

per year on average companies send gifts to engage/reward their clients and employees

72%

of companies experience logistics challenges in gift delivery

62%

of companies struggle with gift budgeting, unsure of appropriate amounts

68%

of companies grapple with tax reporting complexities in gift distribution, encompassing data collection, calculations, and paperwork requirements

96%

of companies find gift personalization challenging, yet acknowledge its vital importance in gifting

45%

of companies prioritize ESG and sustainable products in gifting

58%

of companies struggle to source ESG and sustainable products for gifting

68.3%

of companies rely on spreadsheets to manage gifting tasks, yet find this approach inefficient and cumbersome

48.8%

of companies utilize e-commerce for gift sourcing, citing time-consuming processes and limited options

73%

of companies lack budgets for salary increases but are allocating resources towards smaller gifts for employees, customized to nurture long-term relationships.

47min

saved on the onboarding process for each new hire with gifting automation

59%

of employees say they will stay at their jobs if they receive good gifts regularly

57%

boost on employee morale and engagement with unique gifting experience

31%

increase on talent retention with conventional gifting strategies

56%

of employees would love to receive gifts as compare to other benefits

45%

of businesses utilize corporate gifting to support ESG and DEI efforts, and 30% are planning to do so in the near future

70%

time saved on prospect responses with accurate gifting

89%

trusted businesses believe corporate gifting is the key to driving a closer relationship

74%

clients prefer to receive virtual offering and e-gifts in the remote-working environment

69%

clients prefer personalized gifts over branded items

83%

trusted businesses state gifting generates positive measurable ROIs

64%

companies plan to increase investment on client gifting to improve client retention

All the research and statistical data are sourced from recognizable organizations related to the targeted industry and job functions, in collaboration with Giftpack's research and business analyst team, to ensure data quality and reliability. Please feel free to email contact@giftpack.ai for more information.